{"id":801,"date":"2026-09-28T17:36:54","date_gmt":"2026-09-28T20:36:54","guid":{"rendered":"https:\/\/hacunag.com\/?p=801"},"modified":"2026-09-28T17:36:54","modified_gmt":"2026-09-28T20:36:54","slug":"chattigo-diez-anos-despues-el-orgullo-silencioso-de-haber-estado-ahi","status":"publish","type":"post","link":"https:\/\/hacunag.com\/en\/chattigo-diez-anos-despues-el-orgullo-silencioso-de-haber-estado-ahi\/","title":{"rendered":"Chattigo, diez a\u00f1os despu\u00e9s: el orgullo silencioso de haber estado ah\u00ed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hace unos d\u00edas me enter\u00e9 de que Chattigo, una startup chilena que conozco bastante bien, fue adquirida por la estadounidense Capacity por cerca de sesenta millones de d\u00f3lares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chattigo fue una de las primeras startups en las que confiamos desde el \u00e1rea de Innovaci\u00f3n de Enel. Llegu\u00e9 al equipo en 2016, el mismo a\u00f1o en que su chatbot \u2014activado con el comando #luz en Twitter\u2014 empez\u00f3 a operar de verdad, para que los clientes pudieran autoatenderse durante emergencias el\u00e9ctricas sin esperar en una l\u00ednea telef\u00f3nica. Particip\u00e9 en ese proceso de puesta en marcha: en los ajustes de los primeros meses, en las reuniones donde decid\u00edamos si el sistema ya estaba listo para escalar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nunca olvidar\u00e9 el temporal de nieve que colaps\u00f3 Santiago en 2017. Mientras las l\u00edneas telef\u00f3nicas de Enel estaban completamente saturadas, los canales digitales de Chattigo siguieron funcionando y sostuvieron conversaciones con m\u00e1s de 400 personas al mismo tiempo. Fue la primera vez que vi, en la pr\u00e1ctica, lo que significa haber confiado en la startup correcta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de esta venta, Chattigo hab\u00eda levantado apenas dos millones de d\u00f3lares en toda su historia. Hoy son 800 clientes en m\u00e1s de 20 mercados, y una compa\u00f1\u00eda estadounidense que ya trabaja con Disney, Apple y Walmart pag\u00f3 sesenta veces esa cifra por ellos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No tuve nada que ver con esta venta, ni falta que hace. Pero s\u00ed siento un orgullo silencioso cuando veo lo lejos que llegaron. Haber estado ah\u00ed al principio \u2014cuando todav\u00eda era solo un chatbot resolviendo cortes de luz\u2014 y verlos crecer hasta esto es, para m\u00ed, lo mejor del corporate venturing: no la nota de prensa ni el logo en una presentaci\u00f3n, sino la satisfacci\u00f3n de haber ayudado a que algo funcionara, y comprobar, a\u00f1os despu\u00e9s, que sigui\u00f3 funcionando mucho despu\u00e9s de que dejamos de estar en la misma sala.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una startup que acompa\u00f1\u00e9 desde sus primeros pasos, la nevaz\u00f3n de 2017 y el orgullo silencioso de verla crecer.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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